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CEAT Specialty to Showcase Three New Products at Farm Progress Show
Tue, 13 Aug 2024 | PRODUCTS
CEAT Specialty will introduce three new tires at the upcoming Farm Progress Show, demonstrating the company’s continued aggressive development of new products for North America.
The CEAT Specialty booth (#37N) will be in the northeast quadrant at the Farm Progress Show, scheduled for Aug. 27-29 in Boone, IA.
The new versatile MULTILOADMAX tire features a hybrid R-4 tread design that is just as durable on hard surfaces as it is effective in soft conditions such as snow and sand. This all-in-one tire was designed for construction, municipal and agricultural applications, including mowing, utility work, plowing snow, pulling a trailer and general tractor use.
The new LOGGER XL (LS2) range of tires for log skidders will also be highlighted in the CEAT Specialty booth. This durable tire excels in harsh forestry environments with a reinforced sidewall and shoulder protectors to guard against impacts and cuts. A multi-layer nylon carcass with wide steel breakers provides excellent puncture resistance.
The LAWNMAX, a new range of tires for garden and compact tractors, will also be showcased. Its deeper tread depth provides better traction and longer tread life than R-3 tires. A rounded shoulder design minimizes soil compaction, while the tread design ensures great self-cleaning properties.
“We look forward to the Farm Progress Show every year to meet with farmers, learn more about their challenges, and discuss how CEAT Tires can help," said CEAT Specialty Chief Executive Amit Tolani. "CEAT Specialty is committed to offering advanced technology that is accessible to all, supporting the growth and success of the North American farming community. The input we receive from farmers, original equipment manufacturers and channel partners enables CEAT Specialty to aggressively develop and supply high quality products and new sizes for North America.”
In addition to the display tires, the CEAT Specialty booth will serve to inform attendees on company factoids like:
- CEAT is the only tire company in the world to receive the Deming Grand Prize for TQM (total quality management) expertise.
- CEAT celebrated its 100-year anniversary as a tire brand this year. CEAT Specialty established its North American headquarters seven years ago.
- Many heavy equipment manufacturers, including John Deere, Case New Holland, Caterpillar and Mahindra, fit their equipment with CEAT tires.
- CEAT tires are sold in more than 130 countries worldwide.
In addition to the new products, the booth will also feature several of CEAT Specialty’s most popular Ag tire products, including the Spraymax for self-propelled sprayers, Yieldmax for combine/harvesters, Torquemax VF for high power tractors, and the FARMAX line of tractor radials.
CEAT was established in 1924 in Turin, Italy. Today, it is one of India’s leading tire manufacturers, and CEAT tires are sold in more than 115 countries worldwide.
The brand, which celebrated its 100-year anniversary this year, came to India in 1958. Later it became part of the RPG Group. RPG is among the top business houses in India, with a group turnover of more than $4 billion.
In the specialty segment, CEAT manufactures farm, mining, and earthmover, industrial, forestry and construction equipment tires, as well as special application off road tires. The CEAT Specialty Tires headquarters in North America is in Jefferson City, MO.
