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Established in 1924 at Turin, Italy, CEAT has come a long way since. The company journeyed to India in 1958, and later became part of the RPG Group. One of the top business conglomerates in India, the RPG group has a turnover of 3 billion USD. Today, CEAT is one of India’s leading tire manufacturers, with a global footprint spanning over 120 countries.

About Us

CEAT became the first tire company in the world, outside of Japan, to be conferred the prestigious Deming Prize.

One of the oldest and most respected quality awards in the world, the Deming Prize awards companies that achieve business transformation through Total Quality Management.

CEAT Specialty is CEAT’s division for off-highway (OTR) for off highway (OTR) and agricultural tires, with a brand-new plant focused on agricultural radials.

CEAT Specialty tires traverse a wide range of segments from tires for farming, mining, industrial and construction equipment, to earthmovers, and special application off road tires.

With over 5000 employees, across 7 plants in India and Sri Lanka, CEAT engineers a wide range of tires for all user segments - From tires for commercial segments like trucks, buses and light commercial vehicles, to passenger cars, SUVs, and two and three -wheeler tires.

Spread across a 50 acre plot, our new greenfield plant (at Ambernath in Mumbai, India) boasts robust manufacturing capabilities. Primed to serve a growing global agri-radial and OTR market, this plant is powered by automated equipment, and driven by deft, tenacious self-managed teams.

When ingenuity drives you, there’s little that stands in your way. Innovation is at the heart of all we do at CEAT.

Our cutting-edge research, design and in-house testing facilities have spurred our commitment to quality, and fueled our charge to the forefront of the industry.

At CEAT, we take great pride in anticipating customer needs and creating inventive solutions that work across terrains and geographies, on the road and off it.

Leadership – CEAT Specialty

Message from Chief Executive, CEAT Specialty

Amit Tolani

At CEAT Specialty Tires, we are proud of CEAT’s 100-year legacy in the tire industry. Starting in Italy in the 1920’s, we now have a presence across more than 120 countries and continue to grow in sectors across agriculture, mining, construction and port.

‘Making Mobility Safer and Smarter, Everyday’ is CEAT’s purpose. To achieve this, we continually invest in customer service and R&D to ensure we deliver the highest quality tires to our customers across the world.

Our state-of-the-art radial plant in Ambernath (Mumbai) boasts high end equipment and an experienced team. With a dedicated R&D center, we are rapidly expanding our radial offering for agriculture and OTR markets across world. We look forward to partnering with you, with the assurance that no matter how tough the terrain, our tires will be as hardworking as you are.

- Amit Tolani