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Established in 1924 at Turin, Italy, CEAT has come a long way since. The company journeyed to India in 1958, and later became part of the RPG Group. One of the top business conglomerates in India, the RPG group has a turnover of 3 billion USD. Today, CEAT is one of India’s leading tire manufacturers, with a global footprint spanning over 120 countries.

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CEAT became the first tire company in the world, outside of Japan, to be conferred the prestigious Deming Prize.

One of the oldest and most respected quality awards in the world, the Deming Prize awards companies that achieve business transformation through Total Quality Management.

Leadership – CEAT Specialty

Message from Chief Executive, CEAT Specialty

At CEAT Specialty Tires, we are proud of CEAT’s 100-year legacy in the tire industry. Starting in Italy in the 1920’s, we now have a presence across more than 120 countries and continue to grow in sectors across agriculture, mining, construction and port.

‘Making Mobility Safer and Smarter, Everyday’ is CEAT’s purpose. To achieve this, we continually invest in customer service and R&D to ensure we deliver the highest quality tires to our customers across the world.

Our state-of-the-art radial plant in Ambernath (Mumbai) boasts high end equipment and an experienced team. With a dedicated R&D center, we are rapidly expanding our radial offering for agriculture and OTR markets across world. We look forward to partnering with you, with the assurance that no matter how tough the terrain, our tires will be as hardworking as you are.

- Amit Tolani

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Amit Tolani

Chief Executive, CEAT Specialty

Amit Tolani

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Vice President - Plant Operations

Ajit Chavan

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Vice President – Europe Sales

Ganesh Iyer

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General Manager - Supply Chain

Nilesh Karekar

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CEAT Milestones & Awards

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Deming Grand 2023

Deming Grand 2023

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Deming Grand 2023

Creative Excellence Awards, IndiAA Awards

CEAT bags the Creative Excellence Award at the IndiAA Awards

Silver Award, Big Bag Awards

Awarded Best Media Innovation in the radio category for the 'Drive Safe, Dad' campaign

Silver Award, India Digital Media Awards

Best Integrated Media Campaign (Films/TV Shows/Events) awarded for the 'Chase the Monsoon-3' campaign

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