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FLOATMAX Cargo Plus Tires Selling Like Hotcakes

Tue, 5 Nov 2024 | PRODUCTS

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Listening to the customer is an important commitment at CEAT Specialty, and in the case of the FLOATMAX CARGO PLUS tire, it has paid off once again.

Brad Schmucker, owner of Millersburg Tire Service in Ohio, knew there was demand for a quality high speed radial flotation tire in his market. There were a couple offerings in the market by other manufacturers, but Schmucker felt that there could be an improvement. Schmucker, who became one of the first CEAT dealers when the company entered the North American market seven years ago, asked CEAT Specialty to produce such a tire.

Less than 12 months after Millersburg Tire Service began selling this flotation tire to their farmer customers for their tank and trailer equipment, more than 300 units have been sold. It appears that the guys at Millersburg Tire Service knew what they were talking about . . . which is not at all surprising; you don’t stay in business as a tire dealer for decades without taking care of your customers with expertise and outstanding service. 

It's one thing for a tire company to listen to its customers, but what sets CEAT Specialty apart is putting their recommendations into action in record time.

According to John Miller of Millersburg Tire Service, “We mentioned to the CEAT folks the need for this tank tire and provided input of what we thought would improve the product over current designs. With CEAT’s willingness to grow in this market we had the new FLOATMAX CARGO PLUS within a year.”

“CEAT is a company that is willing to listen to the needs of its customers and tries to meet those requests. They are amazing to work with because they want dealer and customer input to help make them stronger in the market,” Miller noted.

The FLOATMAX CARGO PLUS offers high traction, stubble puncture protection, uniform pressure distribution, and minimal soil/crop damage for tank and trailer applications. Available initially in size 28LR26, more sizes and a VF variant are planned for release in the near future.

By the way, “selling like hotcakes” is a commonly used idiom that means something is being sold quickly and in large quantities. Interesting factoid -- A hot cake is a type of pancake. The phrase originated in the 1800s when simple cornmeal versions were sold at church bake sales and snapped up by the congregation before they went cold.