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Field Hazard Warranty a Big Selling Point for CEAT Ag Tires

Tue, 13 Aug 2024 | PRODUCTS

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Ag tires are expensive, so it is quite painful for farmers when their tires succumb to an early death after an encounter with a sharp-edged cornstalk.

Cornstalks have gotten tougher over the years, thanks to genetic engineering. They can cut into rubber tires and tracks on combines, tractors, grain carts, and any other equipment during and after harvest. Not only is replacing tires damaged by cornstalks inconvenient and time-consuming—it’s a big expense.

As cornstalks have gotten tougher, thankfully so have farm tires. CEAT Specialty, for instance, makes a significant R&D investment into designing tires that resist stubble damage. The CEAT YIELDMAX, for instance, features a special tread compound and reinforced carcass to combat stubble damage.

Even the toughest tires, regrettably, can succumb to stubble damage. That’s why CEAT Specialty backs its tires with a pro-rated, 3-year field hazard warranty. Talk about peace of mind! Within 3 years of the purchase date, if a CEAT Ag radial becomes inoperable due to stubble damage, the farmer is reimbursed by CEAT on a pro-rated basis, depending on when the tire was purchased. Very few Ag tire brands offer such a warranty.

According to Dan Keating, territory manager for large Canadian tire distributor Groupe Touchette, the field hazard warranty is a huge selling point for CEAT tire dealers. “Ag tires are a significant investment for farmers, and the CEAT warranty gives them peace of mind that they are protected,” he said.

In addition to the field hazard warranty, all CEAT Ag radials are backed with a pro-rated, 7-year manufacturer’s warranty on manufacturing defects.

These warranties are very rarely needed by farmers, but when they are, it’s good to know that CEAT Specialty makes the warranty process easy for the dealer and farmer. If you spend any time on online farmer discussion forums, you know that some companies purposely make the warranty process extremely difficult.

The 7-year and 3-year warranties on CEAT Ag radials are just one more reason why CEAT Specialty is taking the North American Ag market by storm.