R&D Overview

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No matter where we operate, from farms, or mines to ports and construction, our tyres are made to deliver on strength, durability and performance.

Understanding the needs of the users, the terrain they work on, and the economics of their industry – are vital to creating a tyre that works, both for and with them, raising levels of efficiency and productivity.

Driven by the core technologies of tyre design, engineering, material development and process engineering, we deliver tyres that increase the efficiency of the vehicles and the people they work with, while being gentle enough to protect the crop.

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Plant & Machinery

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Nashik Plant

Truck and bus tyres

Light truck tyres

Farm tyres

Passenger car radial tyres

Bhandup Plant

Truck and bus tyres

Farm tyres

Specialty tyres

Ambernath Plant

Specialty tyres

High-quality machines from renowned European and international manufacturers bolster our new state-of-the-art greenfield plant.

Worldwide Manufacturing Capability:

We have strategically located plants across India to ensure efficient production and distribution of our tyres to more than 130+ countries.

Our state-of-the-art facility at Ambernath is key in our off-highway tyre production. Established in 2017, it embodies our vision of becoming a globally benchmarked manufacturer in this segment.

  • Specializes in radial off-highway tyres, catering to the specific needs of tractors and other agricultural equipment.
  • A minimum order quantity of 1 tyre ensures flexibility for farmers and agricultural businesses of all sizes.
  • The first patent granted in FY 20 underscores our commitment to groundbreaking research and development.
  • OEM approvals from leading brands like TAFE, CNH Industrial, Mahindra, and John Deere demonstrate the trust and quality associated with CEAT tyres.
  • Safety and quality excellence: Ambernath boasts a BSC 5-star safety rating, the Sword of Honour for safety practices, the prestigious Deming Grand Award and Golden Peacock Occupational Health & Safety Award (FY 24), signifying our unwavering commitment to these crucial aspects.

The Ambernath plant exemplifies CEAT's dedication to continuous improvement. By combining advanced technology with a nationwide production network, we strive to deliver tyres that empower tractors to operate at peak efficiency.

Sustainability Goals

We believe in creating products that not only deliver exceptional performance but also contribute to a greener tomorrow. Our commitment extends beyond product development; it encompasses our entire value chain. From sourcing sustainable materials to optimizing our manufacturing processes, we strive to minimize our environmental footprint. Our Sustainmax tyre, crafted with 81% sustainable materials, is a testament to our dedication to a more sustainable future. By choosing CEAT Specialty, you're not just selecting a product; you're investing in a greener tomorrow.

Expanding VF Tyre Offerings

CEAT Specialty is at the forefront of VF technology, offering an expanding range of 'Very High Flexion' tyres designed for high-power tractors. These innovative tyres operate at lower pressures, significantly reducing soil compaction without compromising load-carrying capacity. By adopting VF technology, farmers can enhance soil health, improve crop yields, and reduce fuel consumption, contributing to a more sustainable agricultural ecosystem.

 

Our state-of-the-art Testing Centres, Institutional and Field Testing protocols ensure that only the highest quality tyres partner with you on the field. Our focus on quality is built on 3 pillars of technology:

Material Focus

Working with world-class institutions on advanced material technology, our material development team helps engineer:

Materials that are environment-friendly, promote low heat build-up and high mileage

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New reinforcing materials and steel wires to suit different applications

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Application-specific compounds that maximise tyre performance

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Green material development for a cleaner environment

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Simulation Focus

To aid material modelling, advanced simulation techniques like FEA ensure optimal performance as early as possible in the design cycle.

These techniques help us study the effect of load, inflation pressure, friction, tyre profile and construction etc. on the characteristics and performance of the tyre such as:

Footprint

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Soil compaction

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Deflection

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Design & Development Focus

Performance and quality are cornerstones of our design. The design journey of the off-highway tyre begins from the ground up where we examine the terrain and listen closely to the users’ needs and insights. We then use TQM (Total Quality Management) techniques to convert these needs into attributes. These are further articulated into product specifications.

All requirements are then converted into engineering metrics and put through a wide gamut of Computer Aided Engineering protocols, which include: FEA Simulation, Vehicle System Modelling, Virtual Prototyping, Styling and Aesthetics.

Typically, before a tyre is released, it is subjected to a full product lifecycle scenario simulation, including virtual testing, endurance, life and durability, until an optimised design is achieved.

Once produced in the factory, the tyre is subjected to gruelling lab and field tests. And only then does it reach the customer.

EHS Principles

At CEAT, we’re committed to prevent pollution, injuries and illness under the guiding principles of our Environment, Health and Safety (EHS) Management System. This EHS System is an integral part of our business processes - our employees and stakeholders are committed to, and consulted on all EHS activities.

EHS Policy Mandates:

Meet or exceed all applicable legal and other requirements related to the Company’s Occupational Health and Safety (OH&S) system, and environmental impact management with regard to all its activities, products and services

Conduct risk assessments, audits, inspections and take all remedial measures to mitigate OH&S hazards and environmental issues arising out of plant operations, within and around the plant

Ensure that all employees are aware of their roles and responsibilities to fulfil and sustain our OH&S and Environment Management System and Policies

Strive to create products that are safe in their intended use, while conserving energy, water and materials; including the prevention of pollution throughout the product life cycle comprising design, manufacture, use and end-of-life management

Design, manage and operate our facility to maximise safety, promote energy efficiency and protect the environment

Provide adequate resources to support our OH&S and environment safety initiatives

Ensure focus on pollution prevention, waste minimisation and optimal use of natural resources

Assess competence of individuals in the area of OH&S and environment during recruitment and career advancement

Ensure that each employee, contractor, transporter, supplier and visitor complies with all the OH&S and environment safety rules and regulations framed for the plant

Encourage environment protection among suppliers and contractors

Continuously monitor and improve our EHS performance through established policies and procedures.

Quality Assurance System

CEAT's Quality Assurance System is based on the ISO 9001:2015 quality management system and in-house QBM standards that cut across all prevalent quality tools to ensure the 'First Time Right' (FTR) principles on processes and products.

The CEAT Plants Are Certified For

ISO 45001:2018

IATF16949 : 2016

ISO 9001 : 2015

ISO 14001 : 2015

BS OHSAS 18001 : 2007

CEAT has also been awarded the coveted quality accreditation of the Deming Prize for successful implementation of TQM processes in its management philosophy, scope/type/scale of business, and management environment.

The Key Focus Areas Are

Customer satisfaction

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Proactive quality: ‘First Time Right’ – process and product

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Robust NPD release process – 3 stage approval on quality, cost and delivery

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The establishment of stable and capable processes

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Continual improvement – Kaizens and Quality Improvement Projects

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Robust process and product audit controls

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Robust change management controls

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End-to-end quality covering the supply chain, manufacturing and the customer.

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Quality Based Management

QBM is followed at CEAT as a principle of management for the entire organisation. It consists of philosophy, systems, tools and techniques from Total Quality Management (TQM), Total Productive Maintenance (TPM) and Toyota Production System (TPS).

The Primary Objective Is To Align People On 3 Major Focus Areas:

Promoting quality thinking in the organisation

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Developing organisational culture and values based on TQM principles

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Becoming customer centric in setting objectives and targets

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