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Prevent Down Time with CEAT Ag Tires

Sat, 8 Feb 2025 | PRODUCTS

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What is the cost of down time when there are crops to harvest and a tractor tire is out of commission? Or you’re buying another set of tractor tires because your current set wore out much quicker than expected? 

Farm tractor and implement tires are a significant investment, but don’t be penny wise and pound foolish! Buying the cheapest Ag tire could quite likely cost you more in the long term. Likewise, opting for the farm tire with the highest acquisition price is not a guarantee that you are getting good value. 

Total cost of ownership --This is what matters the most – tread life and best service at the optimum acquisition price. Until you have experience with a new tire brand, follow your tire dealer’s advice based on his experience. The objective is to compare the acquisition price with the tread wear and overall performance achieved to determine the total cost of ownership (TCO). CEAT farm tractor tires, such as the Torquemax VF, are gaining rapid acceptance from North American farmers because they deliver a superior TCO. 

CEAT is committed to providing North American farmers and ranchers high quality tires at an “honest price.” The company continually invests in R&D and its manufacturing plants to deliver the highest quality products to its customers. Of particular note, CEAT is totally committed to following Total Quality Management (TQM) principles. CEAT is the only tire company outside of Japan to receive the prestigious Deming Prize (in 2017) for TQM excellence.

Warranty -- Does the tire come with a warranty? Farm tractor tires are a significant investment for any farm or ranch, so a good warranty provides peace of mind. CEAT Ag radials are backed with a 7-year manufacturer’s warranty and a 3-year field hazard warranty. The warranty is very rarely needed but it provides good peace of mind.