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Working Towards a Smarter Tomorrow
Wed, 25 Sep 2024 | PRODUCTS
CEAT is working towards a smarter tomorrow by investing in technological and R&D capabilities to deliver superior quality, innovative and customer-centric products.
The CEAT R&D centers in Germany and India are well-equipped with new simulation technologies and predictive testing.
An advanced state-gate new product development system ensures customer requirements are converted into product quality. A great example of CEAT’s “customer-centric products” is the FLOATMAX CARGO PLUS.
Brad Schmucker, owner of Millersburg Tire Service in Ohio, had been asking a leading tire manufacturer to build a 28LR26 tank tire for over 15 years, knowing that there was demand in the market for a quality high speed radial flotation tire. CEAT Specialty brought the FLOATMAX CARGO PLUS to market within one year, a timeframe practically unheard of in the tire industry.
With FLOATMAX CARGO PLUS installations happening on a regular basis now, it appears that the guys at Millersburg Tire Service knew what they were talking about . . . which is not at all surprising; you don’t stay in business as a tire dealer for decades without taking care of your customers with expertise and outstanding service.
Millersburg Tire Service began selling CEAT Ag tires seven years ago when CEAT entered the North American market.
“CEAT is a company that is willing to listen to the needs of its customers and tries to meet those requests. They are amazing to work with because they want dealer and customer input to help make them stronger in the market,” said John Miller of Millersburg Tire Service.
